"Taste with your eyes, See with your hands" is the tagline for the promotional project that encourages non-artists to get more engaged in hands-on creative practice.
Based on the mutual interest of my project partner and I, which is to paint, we were to find a way to design a visual system and a set of artifacts that would engage and prompt our audience to take part in what we propose.
"Taste with your eyes, see with your hands" is a systems project, in which my partner and I were to design something to promote the topics that we are interested. We had to come up with three designed artifacts that each fall into a category of physical, digital, and environmental.
Our topic was "paint," and we set our target audience to be non-art/design major college students who do not get engaged in hands-on creative practices. We started off with some online survey, trying to figure out the reasons why people would not paint. Two of the major reasons why were 1) they do not have the resource, and 2) they are either overwhelmed by having to think of an idea and executing it.
Then, along with creating ideas about the final deliverables, we tried to come up with catch, validation, and call to action that would guide our system as a whole. Because we wanted the takeaway for the user to be some type of personal exploration, we incorporated the word "you" a lot in our catch phrases. Also, in order to make the process look fun and exciting, we settled to "Taste with your eyes, and see with your hands" as our main tagline which we thought was appealing to different sensations.
After we solidified our catch, validation, and call to action, we moved on to making iterations of actual prototypes. We made a palette with different color and shape swatches and decided to play around with composition and variation.
You can check out my complete process documentation here.
Our physical piece is the poster, which would be the first entry point of the people to start to interact with our system, and the small handbook that one could carry around. Inside the book, it is equipped with a painting kit which includes a paintbrush and a palette, and a set of pages with different prompts. We tried to make those prompts interesting yet relatable, so that people would not only want to start filling in those pages, but also make them less overwhelmed because of having to come up with an idea of what to paint.
Our environmental piece is a vending machine, that would print out more prompts for people to paint when they fall short of the prompts that are already equipped in the paint book. Also, it has a slot where people can submit their completed work to be showcased on the website.
Finally, we made a website for our digital piece. On the website, people can take a look at the artwork other people have submitted at the vending machine, download painting prompts, and access to more instruction and information about the project.
Most of all, we strived to make this system fun, approachable, and welcoming through making careful decisions about our visual language, types of artifacts, and the text including our taglines.